It is crucial to understand the marketing process right from the word go.

Step 1. Who will buy your property?

Step 2. How do we reach them quickly and stand out in the market place? Our SMART sales method;

–Simple

–Memorable

–Accountable

–Refined

–Targeted

Step 3. Make the property presentable and easily available. i.e. Open homes, private inspections, all information is available.

Step 4. Follow up potential purchasers with our SMART follow up procedures (this gets results!).

Step 5. Have a skilled negotiator in your corner, that won’t leave any money on the table.

Step 7. From listing to settlement date, our SMART system is designed to ensure our trained and experienced staff can handle anything that may arise and get you sold.

We have been tracking buyers for the last 8 years, enabling us to put together marketing plans that are cost effective and actually work.

It is important to understand that marketing is not a cost but an investment. It is an investment in the profits for one of your biggest assets, to ensure that you don’t mistakenly undersell your home. Our SMART marketing systems seek out every buyer looking for a home like yours. This protects the value of your home by making your home impossible to overlook, or be lost in the competition.

The first 4 weeks of your home being on the market are critical. This is when your home will receive its highest interest & enquiry, so it is imperative that you promote it correctly. Any time over four weeks and buyer mindset shifts to reduction mode. Purchasers start reducing the price in their minds, wondering what is wrong with the home for it to still be on the market.

The desired outcome is to have multiple buyers with fierce competition between them. This is the only true way to lift the sale price of your home. Poor marketing may result in only one buyer, which gives them the control to try and pull the price down and waste prime marketing time. When multiple buyers are in competition with one another, they compete and have to increase their offers due to fear of loss. Buyers also feel more secure in the purchase when others see the value in your home.

Additional buyers can be worth 10, 20, 30 thousand dollars or even more! Thus easily having a massive return on investment, not to mention putting to bed the thought of “was there more money out there?”.